About Us


Silver Circle Pets - an Award Winning Service -  is a leading online retailer of luxury pet goods. We pay to plant a tree every time you purchase from us.

FREE U.K. Delivery when you spend £50.


Our Philosophy

By dog, a family of lovers, for dog lovers.
We are helping you and your furry friend to live your lives to the fullest with products to support and excite you.
We get it—the unbreakable bond between humans and their four-legged buddies is like no other. And that's why we're here to make your pup's tail wag with joy!
When it comes to your furry family member, we know that they deserve the very best. That's why we handpick a collection of top-notch dog and cat accessories that we would proudly use for our own beloved pets.

But here's the thing: we're not just about amazing products. We believe in the power of exceptional customer service. When you reach out to us, you won't get an automated response or a generic answer. You'll get genuine care and support from our dedicated team of pet enthusiasts who understand the ins and outs of being a proud pet parent.

Our user-friendly and convenient website means you can find the purrrfect product for your best furry friend.


The Meaning in the Name 

Silver Circle Pets, where our name holds a special meaning for both pet owners and their beloved furry friends. A silver circle symbolizes the iconic pet tag, a small token that carries big significance.

silver circle pets dog tag and collar

In the United Kingdom, dog tags are not just a stylish accessory; they are a legal requirement as of 1992.

But being a Silver Circle Pet means more than just following the legal requirements. It represents a community of pet owners who prioritise being responsible owners of their four-legged family members.

So, is your pet a Silver Circle Pet? Join the club, and let's create a safe world where every pet is protected.


Why choose

Customer Service Is Our Top Priority

Plain and simple, we are here for YOU, the customer. Although we only deliver within the United Kingdom, we believe in world-class customer service.

Customer service is key, and we strive to give you the best possible customer journey. Because we are driven to provide value at all times, expertise doesn't just stop with us. If we don't know the answer, we either know somebody who will, or we will find out the answer. Our goal is to deliver the WOW factor in service. You can expect communication from us immediately after your order is placed and also when your product ships.

Under-Promise: Over-Deliver

In our commitment to customer satisfaction, we believe in under-promising and over-delivering. At Silver Circle Pets, we prefer to set realistic expectations and then exceed them. This philosophy ensures that every customer experiences not just the service they expect but a level of service that goes beyond what they anticipated. It’s our way of building trust and creating lasting relationships with those who choose Silver Circle Pets for their pet care needs.

Authorised Dealers is an authorised dealer of every brand that we carry.  You can rest easy knowing you will receive the full manufacturer's warranty with every purchase.

30 Day Returns

We know that shopping for your pet can be a challenge, especially when you can't try on the products before you buy them. That's why we offer an extended 30-day return period on all of our products. This means that you can shop with confidence, knowing that you can return any product that doesn't work out for you.


Self-Serve Returns

In addition to our extended return period, we also offer a self-serve return service. This means you can start your return process directly via your account with us by submitting your request for us to approve or decline.

Satisfaction Guaranteed

We understand what it can be like to purchase online without actually seeing or touching the product itself.  So we want you to know that all the manufacturers on this site are hand-chosen by our owners to ensure you receive a quality product.

100% Safe and Secure Online Shopping

We want you to have 100% confidence when making your purchases with us online. That’s why we offer payment options with the most trusted providers of online transactions. When placing an order on, your credit card information is encrypted, and none of the digits of your card is stored.

When shopping online, a merchant has the choice of setting their payment capture to automatic or manual. At Silver Circle Pets, we have ours permanently set to manual to protect both you and us. When a payment capture is set to automatic, your payment is taken from your bank immediately, leaving no time to stop any fraudulent activity. However, with manual payment capture, the merchant must check, approve, and claim the payment pre-authorised by the bank. In our case, we only accept payment once your item has been dispatched. This approach allows you time to identify and report any potential fraudulent activity.


Buy One, Plant One

At Silver Circle Pets, we believe in giving back to the environment and making a positive impact. That's why, with every order you place, we plant a tree and work towards balancing the carbon footprint of delivery. By doing so, we're not only creating more trees for your dog to happily sniff at, but also providing new heights for your adventurous cat to explore. Together, let's make a greener world for our beloved pets to enjoy and cherish.


SME News Awards

We are thrilled and honored to announce that we have been voted the Best Pet Travel Solution Retailer of 2023 by SME News. This prestigious recognition highlights our commitment to providing exceptional products and services for pet owners who love to travel with their furry companions. From secure and comfortable carriers to innovative travel accessories, we strive to make every journey a breeze for both you and your pet. Thank you to all our loyal customers and supporters who have made this achievement possible. We look forward to continuing to serve you and your pets with the utmost dedication and passion.

User-Friendly Website

Our website has been designed to be user-friendly. Most websites no longer have a dedicated ‘home’ button, which leaves you guessing how to get back to the home page. We’ve removed that guessing by adding a dedicated home button to our navigation bar. Further, we've also added a breadcrumb trail so you can see how you've gotten to your current destination within our site.

Looking for a specific brand? We’ve got you covered with that too. Our navigation bar also includes a dedicated drop-down menu for each of the brands we stock, and we’re always looking to add more exciting brands and products to our store.

In order to further increase user satisfaction, we’ve created our home page to display tiles for our most popular collections. We’ve also broken down even further our most popular items to have their own collection for their best usage suitability.
Simply click or tap on each tile to view the collection of products.

You can also find us listed on UKSBD Pet World Directory • The Good Dog Guide • 🔎

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